In case you weren’t aware of it, many women are very particular about the products that they use to take care of their own skin (and the skin of their babies.) The makers of Dove products have made a cozy home for themselves on the market for women with sensitive skin. In case you’re wondering what that means, when you go into a store with entire aisles of soaps and shampoos, the people with sensitive skin can buy maybe a handful of products on the shelves without fear of adverse reactions.
That means burning, stinging, rashes, break outs, and all manner of other nasty things.
There’s another little problem for many women when it comes to products they like. Manufacturers have a horrible habit of taking some off the market entirely, without bothering to even attempt to replace them.
(My aunt used to say, “Never say you love something, because someone in the factory will hear you, and they won’t make it anymore!”)
Dove is guilty of removing some products, but they’re really good about coming up with a “new and improved” option that often really is at least as good as what it’s replacing. Sometimes, it really is much better.
That said, when I came across people talking about boycotting Dove, I rolled my eyes.
Nope. Not happening in my household.
When I heard why, it was all I could do to keep from spewing coffee everywhere.
Seriously? People are upset about an advertisement about mothers that happens to include a transsexual?
I believe the argument was that Dove was somehow endorsing LGBT lifestyles by just having “those people” in the commercial.
Well, not exactly.
If you watched it, great. If not, just take my word for it on this one.
No, they were not “endorsing” anyone in their commercial.
Yes, they were saying that every mother is entitled to being able to make her own decisions about how she raises her own children. (It’s safe to assume that they aren’t suggesting that can include mistreating or abusing any precious children.)
If you really want to push it to the political end, this commercial was promoting the individual liberty of mothers everywhere, period, full stop.
Dove wasn’t telling anyone how to be a parent.
Dove wasn’t saying any parent is better than another.
Dove was saying all parents (especially mothers) are created equal, and are endowed with the right to raise their children how they see fit.
Let’s boycott them right now, for making the radical suggestion that everyone (from government down to in-laws) should stay out of the business of mothers!
Needless to say, this is just another case of people looking for a reason to be outraged.
It’s a Soap Ad – Not the End of the World!